5U移动家庭医生:付费会员电话问诊和预约

Written by admin on . Posted in 行业新闻

原文链接:http://it.sohu.com/20120820/n351029105.shtml

  文/搜狐IT 何峰

  5U家庭医生(5udoctor.com),是一个基于移动平台的家庭医生服务平台,为付费会员配备家庭医生,提供电话问诊以及预约就医服务。

  看病难、看病费时间,还有看病贵,已无须我在这里多言。5U家庭医生平台通过整合医生这一稀有资源,为其目标群体提供家庭医生似的服务。目前,这一平台已有500多名来自北京协和医院等三甲医院的医生,认证并建立档案。5U家庭医生目标会员为高收入人群、母婴群体和患慢病的群体。

  普通用户可以通过微博账号、QQ账号进行注册,但要认证为VIP用户,需要有人实名邀请(包括提交微博好友的实名信息)。VIP用户可申请2位家庭医生,并可以获得一些免费有期限服务,比如1个月家庭医生服务,1次专家预约电话咨询,以及邀请亲友注册名额。

  这些免费有期限服务,除了让用户体验外,更多还是为了吸引到用户来付费。据51家庭医生的产品负责人钟宏透露,普通会员的基本年费是3000元人民币。

  付费会员制是这一产品与春雨掌上医生和ZocDoc的差异之一,后者面向大众用户,且免费。在提供的服务上,春雨掌上医生专注于用户自查和电话问诊,而5U家庭医生也提供诊前电话咨询,每次大约限时为10分钟,超出将另扣费。此外,还推出了预约挂号服务。不过,钟宏表示,目前家庭医生无法提供上门就诊服务。

  在产品布局上,除了面向用户端的5U家庭医生移动应用外,还有网站版,以及供医生使用的5U家庭医生手机客户端进行辅助。

  作为一个对接医疗资源和用户的中间平台,5U家庭医生的商业模式为向用户提供基础服务和有偿增值服务,而面向医疗健康健康机构收取营销费用和分成。医疗健康机构是今后U5准备吸纳的一款医疗资源,尝试做网络营销合作。5U并不向医院和医生收取分成。

  5U目前正在洽谈A轮融资。在参加i黑马Launch

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Day路演活动时,钟宏透露团队希望融资600-1000万元,用于产品研发和市场营销。他希望在未来18个月,将注册医生增加到2万,手机客户端和网站注册用户扩张到200万,付费客户达到2000人。

36kr报道:5U家庭医生服务

Written by admin on . Posted in 行业新闻

原文链接:http://www.36kr.com/p/146560.html

作为具有强烈刚性需求的教育与医疗,资源的严重不足以及分配不均已经产生很多社会问题。而目前掀起的在线教育与移动医疗类服务则希望通过互联网的方式将现有资源最大化,让更多人能享受教育与医疗服务。

5U家庭医生,是中国首个私人家庭医生模式的移动医疗服务平台,致力于让个人拥有私人家庭医生,并通过手机和网络,便捷获得家庭医生提供的健康管理和预约就医服务。由北京协和医院的医生、护士和家属共同创办,技术团队来自清华。与国内过往的移动医疗类服务不一样,“5U家庭医生”将其目标用户群定位于:重视个人和家庭成员健康管理的中高收入人群,以及有特殊医疗健康需求的人群,如母婴、慢病等。为他们引入私人家庭医生,提供更为专业的健康医疗咨询、预约以及治疗服务。从一推出其采取的就是付费模式,用户通过邀请成为5U的注册会员后,都会签约一位正规医院的在职医生,作为专属家庭医生,该医生将为会员提供健康管理、健康咨询与预约就医等一站式服务。

在医疗服务方面的“春雨掌上医生”、“家庭用药助手”以及“快速问医生”,可以说是面向大众提供的一些医疗与医药服务。而“5U家庭医生”则切入到医疗领域的一个垂直细分市场:私人家庭医生。对于目前市场上的类似产品,5U家庭医生COO毛炜认为他们最大的区别在于:

5U用户必须签约1位家庭医生,并保持长期稳定的服务关系,而不是随便在网上找个医生咨询。会员注册采用邀请制,进而保证进来的用户是有真正医疗需求的客户群体。

COO毛炜告诉我说,5U的会员从发布病情、家庭医生初步诊断,到预约专科医生完成电话咨询,最快只需30分钟。如遇急重症,可以在2-4小时内安排就医。

而通过电话问诊,你的家庭医生在了解症状后,将及时给予健康指导和初步诊断。Ta会告诉你是否需要立即就医,去看什么科,甚至连预约医生都可以帮你安排好。

现在打开“5U家庭医生”的iOS客户端后,我们可以通过微博账号进行登陆,但是进去后只能看到其它用户提的一些问题和医生的简单回复,如果自己要提问必须成为其认证会员,而后续其它的服务则必须再通过邀请实名才能完成。  

当完成邀请正式成为5U会员后,邀请人的家庭医生即会成为你的临时家庭医生,此时你可以免费1个月的家庭医生服务、免费1次家庭医生电话咨询以及邀请亲友成 为VIP用户,一个月后我可以重新选择自己的家庭医生。

普通用户可以通过微博账号、QQ账号进行注册,但要认证为VIP用户,需要有人实名邀请(包括提交微博好友的实名信息)。VIP用户可申请2位家庭医生,并可以获得一些免费有期限服务,比如1个月家庭医生服务,1次专家预约电话咨询,以及邀请亲友注册名额。

这些免费有期限服务,除了让用户体验外,更多还是为了吸引到用户来付费。据51家庭医生的产品负责人钟宏透露,普通会员的基本年费是3000元人民币。

付费会员制是这一产品与春雨掌上医生和ZocDoc的差异之一,后者面向大众用户,且免费。在提供的服务上,春雨掌上医生专注于用户自查和电话问诊,而5U家庭医生也提供诊前电话咨询,每次大约限时为10分钟,超出将另扣费。此外,还推出了预约挂号服务。不过,钟宏表示,目前家庭医生无法提供上 门就诊服务。

在产品布局上,除了面向用户端的5U家庭医生移动应用外,还有网站版,以及供医生使用的5U家庭医生手机客户端进行辅助。

毛炜告诉我说,目前很多注册会员并非自己有紧迫的健康医疗需求,都是为家庭成员进行咨询和后续服务,特别是孕妇和小孩。而5U家庭医生前期专注于母婴医疗健康产品的开发,目前累计已有20万母婴用户。下图为开通会员的整个流程以及后续能享受到的各项服务一览:

对于家庭医生这个行业的未来趋势,“5U家庭医生”CEO钟宏认为,在美国,家庭医生服务已有40多年历史,美国人一般都有属于自己的专属医生,为个人和家庭提供连续、全面的健康、医疗照顾。需要看病时,直接打电话预约自己的家庭医生,只有急诊才会去医院。而目前中国医改也正在全面推进家庭医生制度,首诊看

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家庭医生,大病去医院将成为主流的就医模式。

如今,无论是国外还是国内,移动医疗类服务可谓方兴未艾。不过由于这类服务主要解决人们现实生活问题,能解决问题才是核心优势。因此相对于其它类似免费服务,5U家庭医生这种以具体人群为切入点的收费模式或许是一个新的尝试。